I hope our drops help to tether you to wonderful moments, limited-edition pieces that belong just to you and a few people in the world. Imagine that. In the world.
DROPS. I spent my early career in fashion and there was always something utterly delightful about the way designers would encapsulate an emotion, a moment, and an ethos into full collections. Fashion told a story, threads that connected over seasons such that if you loved a brand you could pepper your own story with items. Who was I at that moment when I wore that piece? I wanted to bring that very spirit to OUI the People in the form of drops, a concept that originated in streetwear. Moments of humor, nods to historic moments, and our latest, a collaboration on culture.
Outside of our regular products, I hope our drops help to tether you to wonderful moments, limited-edition pieces that belong just to you and a few people in the world. Imagine that. In the world. Our people burned Patriarchy candles while the first woman of color was elected as VP of the United States, we adorned our necks and that our dogs with The Green Bandana Project, and our latest drop we hope you’ll wear with your edgiest lipstick and let ‘em know…you’re one bad bish. Ultimately drops are inspired by you. As always.